Britannia

About the project/ brand.
Britannia the leading fmcg brand approached Marque Berry in the early 2021 to create a brand awareness for its brand GoodDay.

Strategy

With the celebrity like Karan Johar and Zakir Khan features in the advertisment campaign of Good Day. our community created 1000 memes in a minimalist style with a message that can help the creative go viral.
25
Memers
80M+
Reach
28%
Engagement rate
120
Publishers

Results

The campaign got a reach of 30 Million with 500k likes. The meme made by our community was used 100k times for generating new memes causing factor of viralty for Britannia