DUDE

About the project/ brand.
Britannia the leading fmcg brand approached Marque Berry in the early 2021 to create a brand awareness for its brand GoodDay.

Strategy

Marque Berry proved to be great support since day one. Being a guide to the most followed meme pages and accounts on Instagram, a collaboration of Alright! with Marque Berry blessed a boon to this digital venture.
150
Memers
120M+
Reach
14%
Engagement rate
94
Publishers

Results

Even though the campaign is successfully completed with the last recorded data of average increment in viewers as 3.4 Million views for episode 1. The series “Dude” continues to form impressions in the audience’s considering the views of series getting increased day by day.