The Birth 10000 Movie

About the project/ brand.
Britannia the leading fmcg brand approached Marque Berry in the early 2021 to create a brand awareness for its brand GoodDay.

Strategy

Marque Berry selected a 100Million follower base of Meme Pages and 2 Bollywood celebrity Influencers – (Viral bhayani) for promoting the trailer and create Hype among the Audience.
192
Memers
100M+
Reach
8%
Engagement rate
164
Publishers

Results

Proper Planning and Content strategy proved the Increased Movie trailer views from 1000 to 2M. The Trailer of the movie continues to form impressions in the audience’s considering the views of the trailer getting increased day by day Link of the trailer-